Upcoming events.
Explore upcoming events designed to support, educate, and connect hospitality professionals across the Pacific Northwest. From industry-led trainings and master classes to wellness events and networking opportunities, this calendar showcases everything Counter Culture is doing to strengthen our community.
📅 Click on each calendar event for more details, including registration links and ticket information.
🎟 Some events are free to attend, while others may require advance registration or ticket purchase.
Stay informed, stay inspired, and stay connected with your community.
Upcoming Events
Upcoming Events
Codigo Tequila Sunrise - Meet & Geet
🌮 Código Tacos & Tequila Sunrise Brunch Meet & Greet
Kick off your day with a flavorful brunch featuring delicious tacos, Código tequila cocktails and a chance to network in a relaxed setting.
Bubbles & Oysters - Black Tie Kick Off
🥂 Bubbles & Oysters – Black Tie Kickoff Party
Kick off Spokane Cocktail Week in style at Emma Rue’s with an evening of elegance, sparkle, and sophistication. Enjoy a luxurious pairing of fresh oysters and fine bubbly in a black tie setting designed to set the tone for an unforgettable week.
✨ Dress to impress. Sip, savor, and celebrate with us!
Herradura & Milagro Taco Lunch
🌮 Herradura & Milagro Taco Lunch
Get ready for a flavorful afternoon as Herradura and Milagro Tequila team up with Borracho Tacos & Tequila for a mouthwatering lunch event!
Enjoy bold, authentic tacos perfectly paired with premium tequila tastings from two of Mexico’s finest producers. 🍹🌶️
Bring your appetite—this is one event you won’t want to miss!
Rum Club of Spokane - Jung & Wulff Luxury Rums
🥃 Rum Club of Spokane – Jung & Wulff Luxury Rum Experience
Join us at Emma Rue’s for an exclusive evening with the Rum Club of Spokane, featuring a premium tasting of Jung & Wulff Luxury Rums.
This event blends expert education with rich, flavorful sips—perfect for rum lovers and curious connoisseurs alike. 📚 Come expand your palate and your knowledge in a refined, welcoming setting.
Fernet Branca Tattoo Pop-Up
🖤 Fernet Branca Tattoo Pop-Up
Get inked for the love of Fernet! Join us at The Backyard Public House for a one-of-a-kind tattoo pop-up, brought to you by Fernet Branca.
Choose from a curated selection of Fernet-inspired tattoo designs and wear your passion for the brand permanently.
🎉 Tattoos. Cocktails. Good vibes. Don’t miss it!
Industry Happy Hour – Presented by Smarttab
🍸 Industry Happy Hour – Presented by Smarttab
Wind down and connect with your fellow hospitality pros at JADE A PNW BAR, during this special Industry Happy Hour sponsored by Smarttab.
Mix, mingle, and enjoy handcrafted cocktails while building community with others who keep the industry thriving. 🥂
It’s the perfect way to toast to the week—see you there!
Education Day hosted by Steamplant
📚 Education Day hosted by Steamplant
Spend the day expanding your knowledge at Steam Plant Education Day—a full lineup of valuable sessions designed for hospitality professionals.
Come for one class or stay for them all—drop in and out as your schedule allows. This is your chance to learn from industry experts, gain fresh insights, and sharpen your skills all in one place. 🧠✨
Fuel your passion. Grow your craft.
See agenda below:
Check-In & Welcome: ⏰ 10:00 AM – 10:30 AM
🔹 Session Block 1: 10:30 AM – 11:30 AM
Old Forester-Scratch and Sniff experience- Jeremy Byrne
How To Be a better Buyer- with Jamie Buckman
Hendricks or Botanist? -Lana Lauriano
🔹 Session Block 2: 11:30 AM – 12:30 PM
Los Vocinos- Mezcal class- Sazerac- Krista Gary
Aquavit/ Nordic Liquor deep dive- Adam Kerner
Slane Irish Whiskey Blending Class- Jeremy Byrne
🔸 Session Block 3: 12:45 PM – 1:45 PM
Westland Master Class- Lana Lauriano
Vermouth Lab- Myles Burroughs
What Do I Do with my liquor cabinet? - Ben Butler
🔹 Session Block 4: 2:45 PM – 3:45 PM
Fords in the 4 Corners- Jeremy Byrns
Cognac Class- Lana Lauriano
Highland Park- Jamie Buckman
🔸 Session Block 5: 4:00 PM – 5:00 PM
How to do N/A- Adam Kerner
The effect of Barrel Aging- Sazerac Krista Gary
SIMBA- All you need to know on licensing- Robin Haynes
Wilderton N/A Experience
🥂 The Wilderton N/A Experience
Not drinking? No problem! Join us at Radio Bar for an inspiring journey into the world of non-alcoholic cocktails, hosted by Wilderton N/A.
Discover the complexity, creativity, and craft behind zero-proof beverages in a hands-on experience designed to elevate your no-ABV game. 🌿✨
Flavor without compromise—come sip, learn, and be inspired!
Living La Vida Zola - A Tiki Experience
🍍🎶 Living La Vida ZOLA – Tiki Night
Get ready to sip, sway, and soak up the island vibes at ZOLA’s Tiki Night!
Enjoy live music, tropical cocktails bursting with flavor, and a night full of good vibes and great company. 🌺🍹 Whether you're dressed in tiki chic or just ready to dance, this is the perfect way to escape to paradise—right in the heart of Spokane!
Amador & Tres Agaves Double Feature
🥃 Amador & Tres Agaves Double Feature
Two iconic spirits, one unforgettable event! Join us at Purgatory Craft Beer & Whiskey for an exciting deep dive into the worlds of Amador Whiskey and Tres Agaves Tequila.
This double feature brings bold flavors, brand stories, and expert insight together for a can’t-miss tasting experience. 🌟🍹
Come sip, learn, and celebrate the best of both barrels!
Puppy Yoga with Higher Ground Animal Sanctuary
🧘♀️🐶 Puppy Yoga with Higher Ground Animal Sanctuary
Yoga + Puppies = Pure Joy!
Join us at South Perry Lantern for a feel-good flow session surrounded by adoptable pups, brought to you by Tito’s Handmade Vodka and Higher Ground Animal Sanctuary.
Stretch it out, soak up the cuteness, and support a great cause. 💛 Whether you're here for the fitness or the puppy snuggles (or both!), this is one event that’s guaranteed to lift your spirits.
Spokane Cocktail Week - Wrap Up Party
🎉 Spokane Cocktail Week Wrap-Up Party
Let’s raise one last glass! 🍸
Join us as we celebrate the finale of Spokane Cocktail Week with an epic wrap-up party full of great drinks, good vibes, and awesome prizes.
Connect with fellow industry pros, relive the week’s best moments, and toast to everything we’ve built together. Until next year—let’s send it off in style! 🥂

Spokane Cocktail Week
Presented by Counter Culture, Spokane Cocktail Week is our flagship event—an annual celebration of the local hospitality industry designed to drive business, build community, and elevate the craft.
Throughout the week, bars and restaurants across Spokane showcase custom cocktail menus featuring sponsor brands, while a full schedule of industry-focused classes, tastings, and events provides valuable opportunities for education, networking, and inspiration.
Whether you're behind the bar, managing a team, or shaping the next generation of hospitality, Spokane Cocktail Week is built for you. Let’s raise the bar—together.