Upcoming events.
Explore upcoming events designed to support, educate, and connect hospitality professionals across the Pacific Northwest. From industry-led trainings and master classes to wellness events and networking opportunities, this calendar showcases everything Counter Culture is doing to strengthen our community.
📅 Click on each calendar event for more details, including registration links and ticket information.
🎟 Some events are free to attend, while others may require advance registration or ticket purchase.
Stay informed, stay inspired, and stay connected with your community.
Upcoming Events
Upcoming Events
Spokane Cocktail Week
Presented by Counter Culture, Spokane Cocktail Week is our flagship event—an annual celebration of the local hospitality industry designed to drive business, build community, and elevate the craft.
Throughout the week, bars and restaurants across Spokane showcase custom cocktail menus featuring sponsor brands, while a full schedule of industry-focused classes, tastings, and events provides valuable opportunities for education, networking, and inspiration.
Whether you're behind the bar, managing a team, or shaping the next generation of hospitality, Spokane Cocktail Week is built for you. Let’s raise the bar—together.
Old forester scratch and sniff
The “Old Forester Experience: Scratch & Sniff” is a sensory-driven event hosted by Boneyard in Spokane. It likely features guided whiskey tastings, education about Old Forester’s expressions, and an interactive element designed to engage the senses—possibly using aroma cards or a scratch-and-sniff format. These types of events are great for cocktail lovers and spirits enthusiasts looking to deepen their knowledge.
You can find full details and ticket info here: Boneyard Events – Old Forester Experience.
Rally for Eimers
Jake Eimers is a beloved member of the Spokane hospitality community—known for his warmth, generosity, and dedication behind the bar and beyond. Whether he’s serving up expertly crafted cocktails or lending a hand to friends and coworkers, Jake is the kind of person who shows up for others. Now, after suffering a broken arm, he needs our help. We’re coming together to support Jake with a fundraiser to assist with his recovery and time off work. Let’s rally around someone who’s always been there for his community. 💛
Puppy Yoga with Higher Ground Animal Sanctuary
🐾 Puppy Yoga & Patio Petting Party 🧘♀️🍹
June 7 | 2:30-4:30 PM | South Perry Lantern-Followed by Happy Hour!
Get ready for an afternoon of pure joy with puppy cuddles, yoga flows, and cocktails! 🐶✨
Start the day with a ticketed yoga session led by Emily from Lilac Lotus Yoga & Wellness Yoga, followed by a petting party on the patio featuring adorable, adoptable dogs from Higher Ground Animal Sanctuary.
🍸 Enjoy Tito's Handmade Vodka cocktails and happy hour specials
🐕 Meet your future furry best friend
💛 Support a great cause while relaxing and connecting
Whether you're a dog lover, yogi, or cocktail enthusiast, this event is for you!
Mark your calendar—June 7th is going to be paws-itively perfect.
Industry Happy Hour – Presented by Smarttab
Happy Hour hosted by SmartTab! Enjoy refreshing drinks, great conversation, and a relaxed atmosphere as we toast to innovation and connection. All welcome!
Ford Gin Experience | Cocktails of the Four Corners
Fords Gin Experience | Cocktails from the Four Corners
📅 Date: Thursday, June 5th @ 6:30PM
💰 Cost: $10 per person
Travel the globe—one cocktail at a time.
Join us at The Boneyard for an interactive evening celebrating Fords Gin, famously known as “The Cocktail Gin.” In this hands-on tasting experience, we’ll explore the history and flavor behind four iconic gin cocktails, each originating from a different corner of the world.
🍸 You’ll sample:
The Martini
The Negroni
The London Calling
The Gin & Tonic
Experience the versatility of Fords Gin while helping us answer the big question: Is Fords the ultimate choice for these classics?
🪑 Space is limited—grab your seat while you can!
Use the link below to secure your ticket.
Amador & Tres Agaves Double Feature
🍹 Tres Agaves Cocktail Hour
Thursday, June 5 | 6:30 PM – 8:00 PM | Purgatory
Join us for an exciting evening of craft cocktails and fresh flavors during Spokane Cocktail Week! We're celebrating with exclusive Tres Agaves cocktail specials and unveiling our brand-new menu.
Come by after the Amador Whiskey Tasting and keep the good vibes going with:
✨ Signature cocktails
🥑 Delicious appetizers
🔥 A first look at our latest culinary creations
Whether you're here for a sip, a bite, or both—this is the perfect way to cap off your evening.
Cheers to great drinks, bold flavors, and even better company!
Amador & Tres Agaves Double Feature
🥃 Amador Double Barrel Tasting Experience 🍷
June 5 | 5:00 PM – 6:30 PM
Join us for a unique side-by-side tasting of the Amador Double Barrel Collection—expertly crafted spirits finished in wine barrels—alongside the very wines that seasoned those barrels.
Discover the depth and complexity that barrel finishing brings, and explore how the character of each wine influences the final spirit.
📍 Location: Purgatory- 524 W. Main Ave Spokane, WA. 99201
🍇 A one-of-a-kind experience for whiskey and wine lovers alike!
Space is limited—mark your calendar and sip with us on June 5th!
Wilderton N/A Experience
🥂 The Wilderton N/A Experience
Not drinking? No problem! Join us at Radio Bar for an inspiring journey into the world of non-alcoholic cocktails, hosted by Wilderton N/A.
Discover the complexity, creativity, and craft behind zero-proof beverages in a hands-on experience designed to elevate your no-ABV game. 🌿✨ for pro’s and enthusiasts alike.
Flavor without compromise—come sip, learn, and be inspired!
Tie Dye Party with Press
Doggie Bandana Tie-Dye Party
🎨🐶 Save the Date: June 4
Get ready for a tail-waggin’ good time at our Doggie Bandana Tie-Dye Party! Bring your pup and your creativity to this colorful event where you can design a one-of-a-kind bandana for your furry friend. We’ll supply the materials—you bring the fun!
Perfect for dog lovers of all ages, this event is a great way to spend a sunny day with your canine companion, meet fellow pet parents, and leave with a stylish tie-dyed accessory.
Education Day hosted by Steamplant
Breakfast and lunch provided!
and its free to hospitality professionals
Tiki Tuesday
Keep the island vibes going! Right after Rum Club, Emma Rue's transforms into a tropical paradise for Tiki Tuesday. Sip on exotic cocktails and let the rum-fueled fun continue late into the night. Whether you're a seasoned tiki enthusiast or just in it for the good times, Emma Rue's is the place to be.
Rum Club of Spokane - Jung & Wulff Luxury Rums
Rum Education with Zach Thomas at Emma Rue's
Join us on June 3rd at 1 PM at Emma Rue’s for an exclusive rum tasting and education session with Zach Thomas and Sazerac, affectionately known as Spokane’s Resident Rum Nerd. Discover the rich history and unique profiles of Saint James Rhum and Jung & Wulff Luxury Rums in an interactive session crafted for hospitality professionals and spirits enthusiasts.
Presented as part of Spokane Cocktail Week, this event is powered by Spokane Rum Club and Counter Culture. Don’t miss your chance to sip, learn, and connect with the local cocktail community.
Living La Vida Zola - Latin night
Live music from the Red Hot Kitten Stomper!
Sponsored by Tromba tequila
Fernet Branca Tattoo Pop-Up
Branca Lounge at The Backyard
Hosted by Myles Burroughs
🗓️ June 1st | 11:30 AM–5 PM
📍 The Backyard – 1811 W Broadway Ave, Spokane, WA
Join us for a bold and boozy takeover at The Backyard during Spokane Cocktail Week, featuring the one and only Myles Burroughs leading a hands-on Vermouth Lab from 11:30 AM–1 PM. Learn the ins and outs of Branca’s iconic Italian spirits, taste through vermouth variations, and sharpen your bar smarts.
Then, from 1–5 PM, stick around for our Tattoo Pop-Up, featuring flash tattoos and local artists. First come, first inked—so get there early! Expect cheap shots, good friends, and great vibes all day long in true dive bar fashion.
Presented in partnership with Fernet Branca and Counter Culture.
Let’s get weird (and maybe a little permanently marked).2wqsz
Better Bar social media- MASTERCLASS
This interactive masterclass is designed specifically for bartenders, bar managers, and beverage professionals who want to harness the power of social media to tell their story, connect with their audience, and stand out in a crowded industry.
"The Tequila Table: A Taco Affair"
🌮 Milagro Taco Lunch
Get ready for a flavorful afternoon as Milagro Tequila team up with Borracho Tacos & Tequila for a mouthwatering lunch event!
Enjoy bold, authentic tacos perfectly paired with premium tequila tastings from one of Mexico’s finest producers. 🍹🌶️
Bring your appetite—this is one event you won’t want to miss! Limited Space available MUST rsvp
Bubbles & Oysters - Black Tie Kick Off
🥂 Bubbles & Oysters – Black Tie Kickoff Party
Kick off Spokane Cocktail Week in style at Emma Rue’s with an evening of elegance, sparkle, and sophistication. Enjoy a luxurious pairing of fresh oysters and fine bubbly in a black tie setting designed to set the tone for an unforgettable week.
✨ Dress to impress. Sip, savor, and celebrate with us!
Codigo Tequila Sunrise - Meet & Geet
🌮 Código Tacos & Tequila Sunrise Brunch Meet & Greet
Kick off your day with a flavorful brunch featuring delicious tacos, Código tequila cocktails and a chance to network in a relaxed setting.